Getting votes
One of the main reasons people do not vote in local elections is they do not know enough about the candidates and their views. To run a successful campaign, let local residents know the key issues you support within the community.
Candidates should make the most of the Vote Auckland website when you are invited to write and upload:
- a candidate statement (during the nomination process)
- a more detailed candidate profile including your views on key topics (once nominations have closed).
These will appear on the website during the voting period.
When completing your online nomination form, adjust the privacy settings so your contact details are available to the media. This means journalists can contact you for interviews.
You will also be invited to 'meet the candidate' events where you can introduce yourself to potential voters and answer questions.
When you can begin campaigning
You can start campaigning any time before the election, but there is a set time for when you can put up election campaign signs. This election, signs can go up from Saturday 9 August 2025 (at 12.01 am).
What candidates need to do
You should:
- find out what is important to your local community
- learn about Auckland's local government structure and the role of councillors and local board members.
- check council meetingsopens in a new tab and documents to learn about the type of meetings and decisions you could be a part of
- read Understanding our key plans to find out what we have planned for the future.
- talk to your local community (potential future voters) about what matters to them.
Visit What is involved in being an elected member for more information.
Tips to connect with voters
- Advertise your views in newspapers or on billboards.
- Have a campaign plan and set a budget.
- Have a support network and consider finding a mentor. Many of our current or past elected members will share their experiences and tips with you. Contact them directly – you can find their details online.
- Maintain good standards of behaviour. Be someone the electorate can respect and wants to vote for. Bad behaviour can have consequences in an election.
Campaign costs
- Auckland Council does not provide any funding for candidates. All campaign costs are paid by the candidate (or by private donations).
- Some candidates spend almost nothing, others spend several thousand dollars.
- There is a legal limit to how much you can spend on your campaign, based on the population of the area you are running in. Visit section 111 of the Local Electoral Act 2001opens in a new tab for more information.
- Candidates must declare any donations and campaign expenses to the electoral officer by December 2025.
- Typical campaign expenses may include election signs, leaflets and advertisements in newspapers or other media, including digital.
Cost-effective ways to run a campaign
Use social media
- Use free platforms like Facebook, X, Instagram and TikTok to share your message.
- Create engaging posts, videos and graphics to connect with voters.
- Participate in local online groups to discuss community issues and promote your campaign.
Engage with your community directly
- Knock on doors and have conversations with voters. Making personal connections creates a lasting impact.
- Attend community events, town halls and public meetings to increase your visibility.
- Use word-of-mouth by asking your supporters to talk about your campaign within their networks.
Create low-cost materials
- Design simple flyers, posters or handouts using free tools like Canvaopens in a new tab. Print in small quantities and distribute them carefully.
- Use handwritten notes or postcards for a personal touch.
Collaborate with volunteers
- Ask supporters to help with campaigning, making phone calls and spreading your message online.
- Organise community-led events like meet-and-greets or neighbourhood clean-ups to show your dedication to the community.
Use free public spaces
- Take advantage of parks, libraries and other public gathering areas to meet potential voters.
- Use local bulletin boards to display promotional materials.
Pitch your story to local media
- Contact local newspapers, radio stations or online blogs to share your story.
- Offer to participate in interviews or write opinion pieces to highlight your campaign.
Be yourself and show what makes you unique
- Share your personal journey and why you are running. Being genuine helps you connect with voters and earn their trust.
- Focus on the issues that matter most to your community and demonstrate your commitment to change.
If you use your passion, networking skills and creativity, you can run an effective campaign without spending a lot of money.
Consider becoming part of a political party, organisation or group to share your campaign and its costs with other like-minded candidates.
How to run an inclusive campaign
To run an inclusive campaign, Local Government New Zealandopens in a new tab recommends a number of actions.
Respect and uphold te Tiriti o Waitangi
Te Tiriti is New Zealand’s founding document and guides how we work with mana whenua and Māori.
Value te reo Māori
Te reo is an official language of Aotearoa / New Zealand and a taonga (treasure) unique to this country.
Avoid racist language
Some political debates use racist and insulting language. Language disrespectful to Māori was used in recent years during discussions on Three Waters and Māori wards.
Candidates should avoid racist language and take time to understand the issues and know the facts.
Support the whole community
Candidates should also show how they will support diversity, inclusion and community through their actions and language.
Avoid stereotypes
Stereotypes and generalisations are not based on facts and can cause harm in a community.
Think about the language you use and how you discuss a topic to avoid being unfair to groups of people or harming others.
Avoid stirring up conflict
Blaming 'immigration' or 'migrants' for national issues is often wrong and unfair on people new to this country. It can hurt and harm ethnic groups that are part of our diverse community.
Support accessibility
Taking part in elections is an important part of engaging in our society.
An accessible campaign recognises people with different communication and mobility needs and reduces barriers for people to engage with you. It also involves reaching out to those who may not come to you.
Inclusive actions you can take
- Engage with te Tiriti o Waitangi by learning about local iwi history.
- Look at examples of partnership with mana whenua and Māori in local government.
- Attend cultural, ethnic and diverse public events. Connect with community groups you may not have engaged with before to understand their priorities, aspirations and experiences with local government.
- Using multilingual greetings when you speak to help connect with the community and show you value diversity. Always pronounce words and names correctly – check first if you are unsure.
- Attend community meetings in diverse settings, such as marae, mosques, churches, temples and migrant or community centres.
- Monitor your social media to make sure any racist or discriminatory comments are removed.
- Speak out against racist and discrimination in public debates or conversations.
- Use inclusive language when referring to people of different ethnic and religious backgrounds to avoid stereotypes or prejudice.
Regulations for campaigning
There are regulations around campaigning, including:
- how much you can spend
- how and when you can display signs. Visit Rules for election signsopens in a new tab.